Presently, a documented fifty percent of cellular traffic stems from video Viewership and the expansion will not be slowing any time soon. It is not surprising, as YouTube is the second most used browser to Google. Also, in only the past ten months, Nike improved its Instagram after from 4 to 12 million consumers by means of participating video campaigns. For brands contemplating the introduction of video advertisements into their current Marketing strategy, it is helpful to understand that one-hundred percentage of consumers agree that well-executed videos make them more confident in their buying decisions. Most companies struggle with where to begin and how to distinguish between the best video ad format to reach their sales goals. Below is a review of common video formats and how to optimize each for maximum impact. The three most common video ads are in-stream, click-to-play and TrueView.
- In-stream: These video ads play in the beginning or during Another video app e.g., commercial breaks through online tv streaming, before the beginning of music videos or other short clips. They are mainly meant for branding purposes as they seldom convert given that customers must watch them but really only want to look at the content they initially sought and will not navigate away after seeing the ad.
- Click-to-play: These How to Make a Video Advertisement are often displayed in standalone format. Viewers are presented with a static picture which has a call to action, forcing them to watch the movie.
- TrueView: These video ads are YouTube’s latest push to change video advertisement capabilities. TrueView videos are less conventional video ads that reveal the entire story behind a brand as opposed to showcasing their service and product.
While in-stream videos do not have as high in conversion rates as other Marketing formats, they cultivate brand recognition through appropriate placement. By way of instance, a laundry detergent company will pay to have advertisements streamed during the commercial breaks of an online TV show that many of their target customers watch. While the audiences are less than likely to stop streaming the show to visit the brand’s site and check out their household goods, they may look at purchasing the item the next time they shop because they recognize the title and appreciated the advertisement. To maximize in-stream campaigns, brands must keep the ads short and to the point.
Most customers lose interest after thirty minutes so experts suggest communicating the most important information within the first ten minutes of play. What is more, understanding that these videos are branding tools, the call to action should involve something that the viewer will actually consider following the campaign ends. To put it differently, the movie might tell the user to see their website or subscribe to their mailing list for vouchers as opposed to requesting them to shop at this moment to accumulate on the deal.